A ping tree is a sort of lead distribution programming that is utilized as a part of the online lead generation industry. Ping tree application distributes and sells posting leads or direct traffic from the sites to various buyers. Ping trees can be utilized when leads can be sold more than once to various purchasers and when leads are exclusive and just sold once.
What Is A Ping Tree Tech Savvy Leads
In the most straightforward model a lead generator will post leads to buyers arranged by the price (from top to low) the buyer will pay. All it takes is passing filters before any buyer purchases a lead. In verticals, for example, payday or any other financial verticals anyway it is basic practice for the buyer to look at the data fields and reply with an accept or decline with reason. The Auto (car loan) vertical goes above and beyond and conducts real-time ongoing simultaneous auctions to find buyers. In all verticals the lead generator’s software will only wait for a short time between 1 second to 30 seconds for responses before moving on.
Experienced online lead generators such as Splice Digital Media will go beyond this basic model for ping tree programming, for instance:
Validate the quality of the lead before entering the ping tree. Apply some filter rules and check for quality before posting garbage leads to buyers. Is the provided email address even in a valid format? Is there an MX record supporting it (i.e. does the domain of the email distribute to the world that it does in certainty get email for its users)? Is the telephone number or ZIP code or State substantial? These are only a couple of illustrations, there are more.
Keep up with duplicates. Try not to bother your buyers with traffic they have already seen recently.
Honor Schedules. Try not to bother your buyers with leads on days and times they don’t need them.
Honor Limits. In the event that your buyer will only take a certain number of leads per day, stop posting after the limit is reached.
Automatically deactivate a misbehaving lead buyer interface. If a lead buyer response isn’t formatted as you expect, or it fails to return a redirect URL, or the price is out of range, then system automatically deactivate the channel.
Automatically block bad IP addresses and networks. Do you think a quality lead for your buyer will come from an IP address in Taiwan? No? Then block that country entire set of IP addresses.
Learn and constantly update filters for each lead buyer. Find out what your buyers need and don’t need and don’t post leads that don’t meet the requirements. Routinely ask whether the filters are valid by temporary relaxing them and observing what happens. Pay heed to 100% declines for certain buyers and lead attributes and ask whether another filter should be included.
Score validated leads before posting. After the validation have passed and you’ve screened for duplicates you might need to pay an outside service to score your leads and additionally remove fraudulent leads. This is essential if your buyers trust you to do this kind of screening ahead of time. If the score is powerless at that point avoid your top-notch buyers that will be disappointed to see low quality traffic.
Don’t just arrange buyers in order of price – This model creates risk and insecurity in your ping tree. Rather spread your “first looks” around a bit. Disseminate your leads on a tier basis, from top to bottom, and inside every tier randomize your first looks on a weighted premise. Where two lead buyers guarantee a similar payout give them a similar weight and put them under a magnifying glass to see which one is truly better.
Oversee time wisely. Always remember that you have a live lead tending to the next end to be connected with your buyers. Do all of the above to remove even pinging your buyers in any case because pinging and waiting for a response is the most tedious movement inside a ping tree. You’ve done that? Awesome! Now take it a step further. Put timeouts everywhere. Only give a buyer a few seconds to respond. Put a time limit on each tier to keep leads posting down the tree before the customer or lead give up waiting for a response.